We have decided to give a free marketing strategy for restaurants and takeaways that should be an effective solution to bring in new business. Undoubtably, the fast food industry is a forward moving, face paced and innovative industry that has been excelling over the years. We at Website Lounge believe this marketing idea which we are about to propose could be very useful for new startups or those struggling.
So, what exactly is it?
Well…most independent fast food stores that are just starting up are most likely going to use websites such as JustEat and HungryHouse to attract new business. Of course, these platforms do have high costs involved especially, as they could eat into your profits. This strategy that we have could ultimately save your business from such.
Here’s what to do:
- Use these platforms to start out (JustEat, HungryHouse etc.). Why? These companies are well established and spend an abundance amount of money and time into marketing which startups cannot.
- Build a customer base! Yes, you may have to sacrifice some of your profits, but it gets better.
- Once you have a regular customer base with platforms such as JustEat and HungryHouse, you will provide these customers with a small discount to order via your own website. So, with every order throw in a flyer with a discount code so you can divert your customers to ordering of your own site.
- Now wait for the magic to happen, you’ve cut out the middleman so you should be able to retain most of your profit. You may still see customers using third parties to place orders. Gradually, you’ll provide customers with a farewell flyer (which states you’re leaving JustEat and HungryHouse, so customers can only order via your website), provide customers with a small discount for their loyalty.
Now you’re all set with a cost-effective marketing solution which should benefit your business.
Get in touch today to see how we can help your business!