So, what exactly is SEO? SEO stands for Search Engine Optimization, essentially this is an approach taken to enhance/boost the level of traffic to your website organically through search engines. Good SEO provides your website with quantity and quality traffic. 

 

So how does SEO work?

When you search a term into Google, Bing, Yahoo and other search engines you’ll be provided with a really long list of websites that may have the answer to your question. These sites are all ranked based on their SEO positioning so, the sites with quality SEO are ranked higher than others. So, what actually happens is that search engines for example Google, use a crawler (imagine a spider), now this spider will go on a journey and gather all the information/content it can possibly find based on your search term. However, before search engines show you the results the spiders bring all the 1’s and 0’s in order to build an index. The spider’s job is done! One last process before the spider heads off, the index produced will go through an algorithms which simply matches data to your search term. 

 

Is your website Search Engine Optimized?

There is much work that goes in on a well SEO-friendly website. SEO is the best investment you can make for your website, imagine it this way once you’ve sailed a ship all you need is wind for direction. You’ve got your ship (your website) good! Now you need some wind (SEO). Organic traffic can bring you plenty of new business and boost your revenue hence why, we recommend all our clients to invest in our monthly SEO services.